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1. Keep It Simple

Don’t make your website too complex, focus on the information your customers need to know, such as contact information, the Menu, Social Media buttons, location and opening hours. The aim is to create a simple and usable website. Building modern and engaging website for your restaurant is a smart investment. Invest in creating a smart design which taps into the culture of your restaurant.

2. Make It Responsive

Having a mobile-compatible website in gastronomy industry can go a long way. Restaurant-goers research and make reservations from their smartphones. Thus, your venue must look equally great across smartphone, computer or tablet. Majority of restaurants don’t have a responsive website, giving you an edge over competitors.

3. Provide Online Menu

PDFs might be a fast solution for web-programmers, but they are quite annoying for website visitors. They want to quickly reach the menu and get an idea about prices. Why should I download a file to my device, just for glancing over a menu? The solution is to include your menus directly on your website. Tickle visitor’s taste buds with a perfectly laid out menu and do not forget to include prices to let diners know what to expect.

4. Integrate Social Media

34% of the world’s population are active social media users. Therefore, it's a good idea to add social media buttons on your restaurant website, encouraging customers to visit your Facebook, Twitter or Instagram. Promote your restaurant on several social media platforms to maximize your online exposure.

5. Connect Relevant Services

Having a presence on relevant microsites for your restaurant is essential for success. Make it super easy for customers to review your restaurant on TripAdvisor, foursquare, Google Maps, Yelp, etc. The more positive reviews you have, the more business you will receive.

6. Include Easy Reservation

Gone are the days when calling a restaurant was the only way to book a table. Online reservation systems can implement booking systems and buttons to give your customers a simple way to make a booking, 24 hours a day. With years of experience we can say that online reservation is a great way to convert website visitors to seated guests.

7. Craft a Great Content

Be visual, show off your food. Having high quality photos on your website helps visitor to share them on their social channels. Make pictures look “delicious”, as they are supposed to entice taste buds. Thoughtful, persuasive and error-free copyrighting is also a must. Adding a video can allow potential customers connect to the team on a more personal level.

8. Create a Story

Your website need to win over the crowd and top your competitors. Find your personality layer and tell it in “About Us” section. Show your potential customers how friendly your team is. If you have got an interesting story, tell people about it, intrigue them with your unique cuisine.

9. Ensure Secure Hosting

Building a website for your restaurant is not only thing which sends you on your way; You should keep in mind all the back-end stuff as well. You need a secure hosting for your complete digital exposure. Make sure your restaurant's website is protected with many layers of protection and secure data backup.

10. Keep It Updated

Remember to update your website information regularly. Nothing looks more frustrating than visiting a website in March and see the latest update was “Happy New Year!”. Updating your site tells potential diners that you are professional and pay attention to the details. If your website looks great, chances are your venue does too.
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